What is experiential marketing? And, more importantly, why should you care? In this blog post, we will discuss the pillars of experiential marketing and explain how it can benefit your business. Experiential marketing is all about creating a memorable experience for customers. It involves using a variety of tools such as usherette trays to engage and interact with customers. By using experiential marketing tactics, you can create a lasting impression that will encourage customers to return to your business again and again!
What are the pillars of experiential marketing?
There are several ‘pillars’ that help to create successful experiential marketing campaigns. The main experiential marketing pillars include:
- Creating a unique experience for the customer
- Focusing on the customer’s needs
- Immersing the customer in the experience
- Encouraging customer interaction. This is an area where a person carrying a branded usherette tray with a strap, filled with products or samples could interact with the customer as they interact with the brand.
- Giving the customer an authentic experience
- Engaging all the senses. Taste and the positive feelings from positive reinforcement e.g., after trying sample products from mobile sampling trays can be very engaging.
- Building customer loyalty
- Driving word-of-mouth marketing. Positive attitudes developed after trying a new product from an usherette tray can lead to word-of-mouth promotion.
Which types of businesses typically use experiential marketing?
There are many types of businesses that use experiential marketing, but some of the most common are retailers, restaurants, tourism agencies, attractions, and hotels. Retailers in-store or at events, often use branded usherette trays as a convenient way to personalise sales and sampling. Experiential marketing allows customers to interact with the brand in a personal way, which can create a stronger connection and encourage loyalty. It can also be a very effective way to attract new customers.
Examples of how businesses can create unique and authentic experiences for customers
Some businesses may choose to create unique experiences for their customers by hosting events or offering exclusive deals to those who visit their establishment. Others may choose to focus on customer service, creating a personal relationship with each patron. Still others may strive to create a unique atmosphere or décor that cannot be found elsewhere. Whatever route a business chooses, it is important to make sure the experience feels authentic and special to the customer.
What kind of promotional tactics are good for experiential marketing?
Some promotional tactics that work well for experiential marketing are contests, giveaways, and special events, providing free samples, and offering discounts. Branded usherette trays are an ideal tool for providing and distributing free samples and giveaways. Promoting these events through social media and other online channels can help to drive traffic to the event and help create a buzz around the experience. In addition, partnerships with other brands or organisations can help to amplify the reach of the event and attract more participants.
Human interaction and experiential marketing
The importance of human interaction for experiential marketing is that it allows customers to have a personal connection with the brand. This can create a lasting impression and encourage customers to return in the future. Human interaction can also help to create a sense of community around the brand, which can further increase loyalty. Branded usherette trays containing samples, products, or promotional items are a great way to improve human interaction in experiential marketing.