It’s no secret that product sampling e.g., using a mobile sampling tray is one of the most effective ways to increase sales. When potential customers have the opportunity to try a product before they buy it, they’re much more likely to make a purchase. That’s why usherette trays and vending trays are so important for businesses! By providing samples of your products, you can increase sales and improve customer satisfaction. In this blog post, we’ll discuss the science of experience and product sampling, and we’ll show you how our trays can help your business succeed!
The power of experience and how usherette trays can help
When it comes to buying a product, people are more likely to remember and engage with a product they have been able to experience, e.g., through being given a free sample or being sold a product from a branded usherette tray, than one they have read about or been told about. This is because when people experience something, their brain is able to create a more concrete image of it which leads to them remembering it more. In addition, when people experience something, they are more likely to be engaged with it as they are able to interact with it and get a better understanding of it. For example, when someone reads about a new product online, they may not be able to fully understand all the features and benefits of it. However, if they are able to experience the product first hand, perhaps via a branded usherette tray at an event, they will be able to see how it works and what its features and benefits are. This will lead to them being more likely to remember and engage with the product.
Reciprocity and distributing samples from sample trays / usherette trays
Just as Birkett (2017) contends that receiving free samples makes people implicitly indebted to brands, consumers may be more likely to choose a brand or products that that they’ve already tried because there is less risk of negative reinforcement and because they feel that the brand has given them something for free in the past.
When a company offers free product samples from an usherette tray, it is hoping for reciprocity. This social norm is about returning a favour after someone has done something good for you. In the context of free product samples given out from a branded usherette tray at an event, the company is hoping that you will like the product so much that you will purchase it in the future.
In fact, research has shown that free product samples do lead to purchases. A study by Nielsen Catalina Solutions found that in-store sampling increased sales by an average of 9%. Fizz.co.uk, for examples, reports that in-store sampling has been proven to increase in-store spend and even to deliver sales uplifts of over 250%.
There are a few things that companies can do to make sure that their free product samples from branded plastic usherette trays lead to purchases.
First, they need to make sure that the samples are high quality. If people try a product and don’t like it, they are less likely to buy it in the future. Second, companies should make it easy for people to purchase the product. If someone has to go online or track down a store, they are less likely to make a purchase. Usherette trays provide an incredibly and convenient way for people to buy or try a product. Finally, companies should continue marketing the product even after people have tried the sample. This means sending emails, running ads, and including the product in store displays.
Overall, free product samples are an effective way to increase sales. By providing high quality samples and making it easy for people to purchase the products, companies can see a significant increase in sales.