As a leading UK usherette tray supplier, we understand the importance of using effective marketing tools to increase brand awareness and drive sales. One such tool that is often overlooked in crowded event environments is the usherette tray.
Usherette Trays – Practical, Unique & Personalised
Usherette trays are not just a practical way to distribute samples and products to customers, but they also provide a unique and personalised way to engage with potential customers. At events where crowds are dense and time is limited, usherette trays can help to create a memorable and engaging experience for attendees, resulting in increased brand awareness and sales.

Customisation Choices
Usherette trays come in a variety of styles, including sampling trays, vending trays, concession trays, and hawker trays. They can be made from plastic or wicker, depending on your needs and preferences, and can be custom branded usherette trays with your logo and brand colours.
Showcase Your Products With Usherette Trays
At events such as festivals, sports games, and trade shows, where attendees are constantly on the move, branded usherette trays are an ideal way to showcase your products and increase product awareness and sales. By placing your products directly into the hands of potential customers, you increase the likelihood of them making a purchase.

Why Usherette Trays Are So Effective At Events
But why are usherette trays so effective in crowded event environments? One reason is due to the psychological concept of the scarcity principle. When attendees see products being offered on an usherette tray, they perceive them to be more valuable and exclusive because they are only available in limited quantities or for a limited time.
Another theory that helps to explain the effectiveness of branded plastic usherette trays is the foot-in-the-door technique. By offering a small sample or free item on an usherette tray, attendees are more likely to feel obligated to reciprocate by making a purchase or engaging with your brand in some way.
What Kind Of Events?
So, which types of events are usherette trays particularly effective for? The answer is almost any event where attendees are moving around and interacting with different vendors. Music festivals, sporting events, trade shows, and food and drink festivals are just a few examples of events where usherette trays can make a huge impact.
At music festivals, branded usherette trays can be used to distribute branded merchandise, or even food and drink samples. At sporting events, usherette trays can be used to distribute snacks and beverages to spectators in their seats. At trade shows, usherette trays can be used to distribute product samples and marketing materials to attendees as they walk around.
Usherette Trays – Your Event Game-Changer
Usherette trays are a game-changer when it comes to revolutionising event sales. They provide a unique and personalised way to engage with potential customers and increase brand awareness and sales. At our usherette tray company, we can provide fully branded and bespoke options in any design, shape, or colour. Choose from plastic, deluxe, and wicker usherette tray options. Whether you need one in-store product sampling tray or thousands of fully branded usherette trays to be used in product sales across festival sites and stadia, we can supply them. So, if you’re looking to make a big impact at your next event, consider using usherette trays to engage with potential customers and drive sales.