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On-the-Go Eating: Why We Love to Snack at the Cinema or at Events

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If you’re like most people, you love going out to see a movie or attend a concert or sporting event. And if you’re really like most people, you also love to snack while you’re doing these things. But have you ever stopped to think about why we love to eat snacks at the cinema or at an event? Is it because the snacks are placed in front of us and made easy to purchase e.g., from an usherette tray? Let’s take a closer look.

Buying sweets, ice creams, and drinks at the cinema

There are a few reasons why we love to snack at the cinema or at an event. First of all, it’s convenient. When you’re on the go, you don’t always have time to stop for a sit-down meal. So snacking is the perfect way to tide yourself over until you can sit down and enjoy a proper meal. The appearance of an usherette tray full of sweet products or popcorn, that is carried to you rather than you having to search for snacks yourself is super-convenient.

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Social sharing of food and snacks

Another reason we love snacking at the cinema or at an event is because it’s social. Sharing a bag of popcorn or a box of candy with a friend or loved one is a great way to create memories and bond with those around you. When an usherette tray full of snacks or drinks appears, it’s usually a case of one person taking the order for everyone else in the group and buying the snacks from the usher. Snacking, therefore, can meet a social as well as a personal need and the branded usherette tray with a strap plays an important facilitating role in these rituals.


Finally, we love snacking at the cinema or an event because it’s just plain fun! Whether you’re enjoying the latest blockbuster hit or cheering on your favorite team, snacks just make the experience more enjoyable. Buying your favourite sweets or popcorn from a branded usherette tray with a strap and eating it in the dark while watching a film is something that is all part of the experience and is likely to have started in childhood where the ice cream was a special treat.

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Rituals and habits

Rituals and habits are important to people because they provide a sense of stability and normality in their lives. By participating in rituals or establishing routines, people can feel like they are in control of their lives and that they have some semblance of order, normality, and familiarity. Buying snacks from an usherette tray is very much a ritual and regular habit for many cinema-goers that adds value to their experience. Rituals and habits play an important role in peoples’ lives by helping them to feel secure and connected to others, and something as simple as buying ice cream from the usherette tray can, therefore, have a value beyond simple purchasing, and it has the elements of fun and novelty.

Selling snacks from branded usherette trays

So there you have it! The next time you’re reaching for that bag of popcorn or box of chocolates, remember that there’s more to it than just satiating your hunger. Snacking at the cinema or at an event is convenient, social, and just plain fun!

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