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How Important Are Colours In Product Branding?

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The psychology of colours is something that every marketer should be aware of because colors can have a significant impact on the way consumers perceive your product. Different colours can evoke different emotions in people, and those emotions can influence the purchasing decisions that people make. In this post, we look at the part colours play in product branding and branded usherette trays.

Colours and emotions

For example, the color red tends to be associated with feelings of excitement and energy, while blue is associated with feelings of calm and relaxation. If you’re selling a product that’s intended to help people relax and de-stress, then using blue in your branding would be a good idea. On the other hand, if you’re selling a product that’s intended to be used for a party or for getting people pumped up for a night out, then using red in your branding would be a better choice. Having a fully branded usherette tray the same colour as your brand/product helps create consistency in the message

Colours and marketing messages

Of course, colors can also be used to communicate specific messages about your product. For example, green is often used in eco-friendly or green products because it’s associated with nature. In addition to eco colours, using a wicker usherette tray woven from natural willow can also accentuate the natural and eco-friendly messages about a brand or product. Yellow can be used to communicate happiness or friendliness, while black can be used to communicate sophistication or luxury.

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How do you choose the right colours for your product branding?

Here are a few things to keep in mind:

  • Consider your target audience: What types of emotions do you want your target audience to feel when they see your product?
  • Consider what message you want to communicate: What type of associations do you want people to make with your product?
  • Choose colours that will stand out: You want people to notice your product when they see it on store shelves or online. Choosing colors that will contrast well with each other will help make your product more noticeable.
  • The colours you choose should also be part of your promotional tools and tactics, such as having customised and branded usherette trays in corporate colours.

Primary colours in product branding

There are three primary colors—red, yellow, and blue—and they cannot be made by mixing any other colors together. All other colors are created by mixing these primary colors together in different proportions.

When choosing the colors for your brand, it’s important to consider how these colors will work together. For example, red and yellow are complementary colors because they’re opposite each other on the color wheel. This means that they’ll create a high degree of contrast when used together, which can be helpful if you want your product to really stand out. However, it’s important to keep in mind that too much contrast can also be jarring and uncomfortable for people to look at. So if you’re going to use complementary colors in your branding, make sure to use them sparingly. A brightly-colored branded usherette tray can, however, be attention-grabbing.

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Red is a very powerful color because it evokes strong emotions like excitement, energy, passion, and aggression. It’s often used in branding for products that are targeted toward young people or those who are looking for an adrenaline rush. For example, many sports teams use red in their branding because it conveys a sense of power and strength.


Yellow is often associated with happiness and friendliness because it’s such a bright and cheerful color. It’s also been shown to increase appetite (which is why so many fast food restaurants use yellow in their branding), so it might not be the best choice if you’re selling healthy food or diet products.


Blue is one of the most popular colors Used In Product Branding because it’s associated with feelings of calmness and serenity. It’s often used in branding for products that are meant to promote relaxation or provide relief from stress (such as headache medications). It’s also frequently used by banks and financial institutions because it conveys trustworthiness and dependability.

Colour, branding, and coloured usherette trays

Ultimately, there is no right or wrong answer when it comes to choosing the right colors for your brand—it all depends on what type of message you want to communicate and what type of associations you want people to make with your product. You can easily incorporate your brand colours in today’s branded usherette trays. By keeping the psychology of colour in mind, you can ensure that your brand stands out from the competition and resonates with your target audience.

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