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Boosting Concession Sales with Usherette Trays: A Guide for Event Organisers

How to get the most out of Tray Master usherette trays

As an event organiser, you understand the importance of providing an exceptional experience for your guests. One key aspect of that experience is the food and drink concessions. However, managing concession sales in a crowded event environment can be challenging. That’s where usherette trays come in – they are the ultimate tool for boosting concession sales and creating a better guest experience.

As a leading UK usherette tray manufacturer and supplier, we’ve seen first-hand how usherette trays can make a real difference to concession sales at events of all sizes. In this blog post, we’ll guide you through the benefits of using usherette trays, the types of trays available, and how to use them to maximise your concession sales.

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The Benefits of Using Usherette Trays

Usherette trays are a highly effective sales and marketing tool for events. They offer a range of benefits, including:

  1. Mobility: Usherette trays are lightweight and easy to carry, meaning your staff can move freely around the event space, approaching customers and taking orders without being tied to a stationary concession stand.
  2. Visibility: Branded usherette trays are eye-catching and draw attention to your concessions, making it more likely that customers will approach and place an order.
  3. Convenience: With usherette trays, customers can purchase their food and drink items without having to leave their seat, meaning they won’t miss any of the event action.
  4. Upselling opportunities: Usherette trays provide an opportunity for your staff to upsell additional items, such as snacks, desserts or alcoholic beverages, increasing your overall sales revenue.
Branded Usherette Trays

Types of Usherette Trays

At our UK usherette tray company, we offer a range of tray types to suit your specific event needs. These include:

  1. Sampling Trays: Perfect for giving out samples of your food and drink offerings, sampling trays are a great way to entice customers to try something new.
  2. Vending Trays: Designed to hold a variety of food and drink items, vending trays make it easy for customers to order and purchase their chosen items.
  3. Concession Trays: Ideal for larger events, concession trays can hold multiple items and are perfect for upselling opportunities.

How to Use Usherette Trays to Boost Concession Sales

To maximise the benefits of using usherette trays, it’s important to use them effectively. Here are some tips to help you boost your concession sales:

  1. Train your staff: Ensure your staff are trained on how to use the trays effectively, including upselling techniques and customer service skills.
  2. Use branded trays: Branded usherette trays are a powerful marketing tool, so make sure they are prominently displayed and easily visible to customers.
  3. Be strategic: Consider the best locations for your staff to use the trays, such as high traffic areas or near popular attractions.
  4. Offer a range of items: Make sure your menu includes a variety of items to cater to different tastes and dietary requirements.
  5. Promote specials: Use your usherette trays to promote special deals or discounts to entice customers to make a purchase.

Usherette trays are the ultimate tool for boosting concession sales at events of all sizes. By providing convenience, visibility, and upselling opportunities, they can make a real difference to your sales revenue. At our UK usherette tray company, we offer a range of tray types to suit your specific event needs, so contact us today.

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